RE-TREE

RE-TREE had a grand vision; to build a digital marketplace that made it easy for property owners to save and repurpose unique mature trees by selling or relocating them.

Together with the RE-TREE team, we helped them define, refine & build their MVP in time for tree removal season.

We kicked things off with a deep discovery. Part of this process included identifying what an MVP would look like, and which features would be necessary based on stakeholder interviews and early feedback.

Then, we went to work.

We built a custom backend to support all the internal processes required for RE-TREE to function as a true marketplace. This included uploading, administration, integrations, message automation and a whole lot more. 

Layered on top of the backend application, we designed and developed the face of RE-TREE; the website itself as well as several avatar-centric landing pages for message testing.

In many ways, RE-TREE turned out to be like eBay, but for mature trees.