Boutique hotelGarden Suite
- Breakfast included
- Airport transfer
- Free cancellation until Feb 18
Thu, Mar 4 to Sun, Mar 7, 2027$1,284 total, taxes and fees included
ReserveHotel websitedesign that livesup to the property.
Premium websites for independent hotels, resorts, lodges and spas, built so guests booking from abroad can say yes with confidence.
Boutique hotel
ResortOceanfront Villa
- All meals included
- Sunset sail for two
- No resort fee
Sat, Jun 12 to Thu, Jun 17, 2027$4,950 total, taxes and fees included
Reserve
LodgeFireside Suite
- Breakfast and dinner
- Guided morning hike
- Free cancellation until Sep 24
Fri, Oct 8 to Mon, Oct 11, 2027$1,740 total, taxes and fees included
Reserve- Inclusions up front
- Dates nobody can misread
- The full price, in dollars
Who it’s for
One property, or a small collection.
01Independent and boutique hotelsCharacter first. The site should feel like walking into the lobby.
- 02Resorts
Villas, dining and activities: a lot to sell, made easy to choose.
- 03Lodges
Remote is the appeal. Getting there shouldn’t be a mystery.
04Spas and wellness retreatsTreatments, retreats and applications, bookable without a phone call.
- 05Small hospitality groups
One website, several properties, each with its own voice.
The problem we solve
Better in person than online.
secure-rez.example/hotel-0471/rooms?step=2
“Is this still the hotel’s website?”
Online reservations Step 2 of 4
Arrival03/04/2027
Departure06/04/2027
“Is 03/04 March 4 or April 3?”
Superior Double Room18 m² · Garden view · Breakfast
“Which room is this, exactly?”
Rate planBAR-NR1
BoardBB
€ 1.240,00
“Per night or total? In dollars?”
Tourist tax and VAT are paid at the property.
“So what will I actually pay?”
Cancellation conditions (PDF)
“Can I cancel if my flight changes?”
More direct reservationsBooked with you, on your site.
Experiences sold before arrivalPackages and add-ons in the booking path.
Fewer repeat inquiriesThe answers are on the page.
Since May 2025, the FTC has required U.S. hotels to show the total price up front. American guests now expect it everywhere.
What’s included
What a hotel website project includes.
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Property storytelling
Your story,
told properly. -
Mobile usability
Phone first.
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Accommodations
Every room, side by side.
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Search foundations
Built to be found.
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Amenities and dining
Spa to supper.
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Experiences and packages
Sold before arrival.
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Location and travel information
45 minutes from the airport.
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Analytics
First visit to reservation.
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Accessibility fundamentals
Accessible by default.
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Reservation integration
Your booking engine stays.
Improve the setup you have, or scope something bigger: live rates on room pages, gift cards, memberships, retreat applications.
Project estimate calculator
What will your hotel website cost?
Seven quick questions. Sites start at $4,900.
Your estimate
$4,900–$6,900
Website $4,900–$6,900
Sites start at $4,900. Most projects land under $20,000.
Where it goes
- Core website project$4,900–$6,900
What the core project includes
- Property storytelling and a custom design
- Rooms, amenities, dining, experiences, packages, location and travel information
- Phone-first layouts on every page
- Search foundations and analytics
- Accessibility fundamentals
- Integration with your current reservation system
- Launch, redirects and training for your team
Quoted on their own
Ways to bring it down
Professional fees in USD. Travel expenses are billed separately. Confirmed in a written scope.
Optional on-site services
We can come to you.
Every visit comes back with something the project needs.
Host our visitProvide the accommodations and in-person fees drop by up to half. Travel expenses are billed separately.
- Property immersionWe stay as a guest would.
Comes back withContent that represents the property accurately
- Guest journey evaluationBooking, arrival, stay, departure.
Comes back withA written report with ranked recommendations
- Photography and videoWe create or coordinate the shoot.
Comes back withA photo and video library for the site
- Staff and owner interviewsThe people who know the place best.
Comes back withThe details that set the property apart
- On-site workshopsBooking, content and handoff in one room.
Comes back withDecisions made and a team ready to run the site
How the project works
From booking review to launch.
- Discovery and booking reviewWe walk your booking path as a guest.
- Scope and estimateIn writing, before work starts.
- Property visitOptional.
- Content and website developmentShared as it takes shape.
- Reservation integration and testingTrial bookings on phone and desktop.
- Launch and measurementThen we watch how bookings respond.
- What you supplyAccess to the site, analytics and reservation system, brand assets, photos and copy you have, and one decision-maker.
- Who talks to your reservation providerWe do. You make the introduction and approve access.
- How your team runs the siteRooms, offers and seasonal content are editable. We train your team and leave written instructions.
After launch
- Seasonal offers
- New packages
- Content updates
- Search work
- Booking-performance reviews
Hosting starts at $499/month.
Website supportThree ways to work with us
An evaluation, a website, or both.
Codified HospitalityAn evaluation
We book, call and stay as guests, then show you what to fix first.
From $450See evaluations This pageA website projectA new or rebuilt property website, connected to your reservation system.
From $4,900Estimate yours Codified TravelThe American Traveler LabHalf-day workshops for destinations, associations and groups of businesses.
For groupsVisit the LabCombine them: an evaluation’s findings become the brief for the website, or an evaluation after launch checks the new booking path.
How much does a hotel website cost?
Hotel website projects start at $4,900 and most land under $20,000. It depends on the number of properties and pages, the booking setup, languages and extra features. The calculator on this page gives you a range in about a minute.
Do you work with hotels outside the United States?
Yes. We’re based in Michigan and work with properties internationally, by video call and email around your time zone, with optional visits. We build in as many languages as you need. Estimates and invoices are in U.S. dollars.
Can you work with our existing booking system?
Yes. The site is built around the reservation system you already use. Some providers supply a hosted booking page we can style and link into; others offer widgets or an API, so rates and availability can appear on the site itself. We review it during discovery and coordinate with the provider for you. Replacing the engine is only on the table if it’s holding bookings back.
Who provides the content and photography?
Either of us. If your photography and copy are ready, we use them. If they need creating, copywriting runs $500–$1,500 and photography and video $2,500–$5,000, each its own line in the estimate.
How do hosted visits work?
Provide the accommodations for our visit and save up to 50% on the fees for everything we do in person: property immersion, photography, interviews, workshops. Travel expenses are billed separately.
Who owns the website when it’s finished?
You do. The site, its content and its design are yours, and the domain, hosting and reservation system accounts stay in your name.
What are the ongoing costs?
Hosting starts at $499 a month. Your reservation system bills you directly.
What can move an estimate above $20,000?
A shared website for several properties, a large number of pages or room types, three or more languages, deeper booking integration, features such as memberships or retreat applications, and content creation. Formal compliance reviews, specialist audits and complex security requirements are quoted separately.
Do you design websites for resorts, lodges and spas as well as hotels?
Yes: independent and boutique hotels, resorts, lodges, inns, spas and wellness retreats, and small hospitality groups that share one website.
Project inquiry