Make your websitework with the restof your business.
The difficult part is often what happens behind the page. We connect websites to the systems they depend on, and build custom functionality when an off-the-shelf setup can’t handle the job.
Systems connected on the Michigan Humane website. Each is a third-party product; the integration work is ours.
How we approach it
Connected, tested, and documented.
- Requirements and data flowWhat moves where, how often, and who relies on it.
- Existing tools firstWe check what your current platforms can already do before building anything.
- Integration implementationFeeds, APIs, forms and sync, built and connected.
- Exceptions and failuresWhat happens when a feed is late or a record doesn’t match.
- TestingReal data, edge cases, and the people who use it every day.
- Documentation and ownershipWho maintains it, and what to do when something changes.
Examples
Real connections we’ve built.
Adoptable animals, statuses, filters and locations, shown as part of the site.
Michigan HumaneGiving, events and commerce pathsEngaging Networks, The Events Calendar and WooCommerce connected to the site’s navigation and pages.
RE-TREEMarketplace admin and automated messagesA custom backend for listings, administration, integrations and message automation.
AI integrations
AI, connected properly.
- Content workflows with reviewAI drafts, summarizes or tags. A person approves before anything publishes.
- Search and assistants grounded in your siteAnswers drawn from your own pages and documents, with links back to the source.
- Inquiry triage and routingMessages sorted and sent to the right person or system, with a human fallback.
- Data and privacy decisionsWhat goes to which AI provider, what never leaves your systems, and why.
- Cost and quality monitoringUsage, spend and output quality watched, so the feature stays worth running.
- Plain fallbacksIf the AI service is slow or down, the site still works.
Can our existing tools connect?
Often, yes. Most platforms offer an API, a feed or an embed. We’ll check what yours support before recommending anything new.
When is custom development justified?
When the job is central to how you operate and no existing tool handles it well. RE-TREE’s marketplace backend is an example.
Who maintains the integration?
We agree on that before launch. We can maintain it, or document it so your team or another developer can.
What happens when an external API changes?
Integrations need attention when a provider changes something. Ongoing support covers watching for that and making the fix.
Can you add AI to our website or tools?
Yes, where it does real work: drafting with review, search and assistants grounded in your content, or routing inquiries. We start with what the feature should do and what data it may touch, then pick the provider.
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What does your website need to talk to?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.